How well do you know your customers?
When you first start your business, you need customers to pay you money to keep the business afloat, so you market your business to attract customers..
You then realise that you need all the skills to be able to serve these customers effectively.
Then you realise that there’s a key group of customers that you love to treat.
These customers are your ideal clients and knowing everything about them is a massively important part of marketing.
Age.
Gender.
Likes.
Dislikes.
Hobbies.
Etc…
And this stuff is all good stuff and helps you focus on talking to the customers you want to see and gently coercing-in-the-other-direction the ones you don’t want to see.
Package it together and it commonly gets referred to as an avatar.
Simples, right?
But, even with this information, how well do you really know you customers?
The image in this post is part of a receipt.
It is real and does appeal to my particular sense of humour.
To be able to put that on a receipt, knowing how it will be taken is pretty cool and requires a lot of knowledge about me, the customer.
I appreciate that it wouldn’t be to everyone’s taste, but then this business isn’t after everyone’s custom.
It’s a place I’ve used for many years, spent money at and, after 16 years, still go back to because I get great advice, great service and they know me well.
Could they have done this 16 years ago? Probably not. They may even have lost me as a customer at that point.
(Although unlikely)
But during that time, they have shown me what they can do, how they can help me, have solved my problems and did it all with a personalised approach.
In essence they provide me with a great customer experience, and this is something customers will often pay more for.
If you get it right...
Knowing this, how can you leverage your knowledge customers to provide a great customer experience?
What can you do in your business that will blow their socks off?
It doesn’t have to be anything fancy and it may start with simply doing more than is expected.