Do you map out your client journey?

A physio, two podiatrists and a business consultant walk into a Zoom room…

Sounds like the start of a great joke, but this is exactly the scenario that I have most Wednesday mornings when I get together with some very cool people and we talk about loads of stuff to do with healthcare businesses.

Following the announcement at the weekend about the lockdown changes, we talked this morning about starting to get clinical practice back up and running in coming weeks.

There has been guidance from various professional bodies and what is pretty clear to me is that a lot of clinics will start seeing more than just the high risk, infection and ulceration cases in coming weeks.

More patients and work is good, right?

Increased revenue.

More control.

Clarity.

One of the things we talked about this morning was mapping out your patient journey, showing them exactly what will be happening with regards to protective equipment, hand washing, movement and distancing within whatever setting you work in.

For many, they will be expecting this, but there will remain a subset of your patients who just won’t understand the reasoning behind this.

If you don’t have this journey mapped out, then now is the time.

Document all the steps required for all involved at every part of that journey - the equipment needed, the environmental concerns, who is involved, etc.

I’ve done a short video on this with a process that has worked for me in the past and you can take a look at that by clicking the thumbnail below.

All of this stuff has one aim - to keep you safe.

Let me know how you get on with this.

Stay safe.

Dave