Who are you marketing to?

If you have a private practice and see patients then you need to make sure that you are clear who your marketing is aimed at.

Technical stuff? Nah, that won't cut it.

You need to be focusing on your patients and show them clearly how you can help them and that you understand their problems.

Writing posts about how something is done, or what happens when machine A goes ping tends to attract people in your industry.

And they don't pay your bills.