What's the secret ingredient in your business?

I asked on my socials recently about what people thought the special sauce was in their business. 

 Got some great results back - ability, empathy, love, environment - but then I realised that I had asked the wrong question. 

 I should have asked - what is the secret ingredient in your business? 

 And in this video you have my thoughts. In particular my frustration around professionalism and personality. 

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 If you want to have a conversation about how you can work with me then get in touch.